2/1/12

Complete Idiot's Guide to Writing Well: Elementary?


“May your joys be as deep as the ocean, and your misfortunes as light as the foam” - Chapter 10. Quote/Unquote.

My 12-month Idiot’s Guide to self-improvement starts with Writing Well. I figured if I’m going to do this right, I’ll need to get the foundation correct, and more importantly, I really need a refresher on some basic writing skills.

I've noticed lately I’m more scrupulous with my writing. I’ve always known my laziness with using the same style of writing. Using “if” and “just” too much, and being too long-winded. And I accepted this like my weakness for the occasional Hamburger or lazy Sunday. It isn’t going to kill me.

But I see more now. The biggest change is simply looking at writing for style and not only content. A perspective I once had back in elementary school.

After all the topics in Writing Well are elementary. In one sense nostalgic. Bringing me back to the days I learned what an “adjective” is. And in other sense, remarkable. It is amazing how elaborate of a skill writing is. Like all language, I can’t imagine trying to learn this from scratch. Both points make me appreciate the skill I have.

Within reason of course. I’m still learning.

“First impressions count in writing as well as in life, so put the most important information first in a sentence. This not only makes it easier for the readers to find your point, but also creates a pattern can follow.” Chapter 6. It’s What’s Up Front That Counts

I can’t decide if moving the reader along is a lesson I know so well I forgot I know it, or if it is an interesting insight I never really realized. The basic idea: every sentence needs to be structured to get the person to read the whole sentence, and then every sentence needs to get the person to read the whole paragraph.

Obvious, right? I’m sure I’ve applied this to my writing so much that I’ve forgotten it was ever a lesson, but it is one of the most important lessons I came across in the book.

Another:

A panda shoots up a bar. As he leaves, the bartender says, “Dude, what the heck?” The panda says, “I’m a panda. Google it.” He does; Panda: Eats shoots and leaves. – Little Things Matter a Lot: Revise Punctuation, Chapter 11

And lastly, “Never miss a good chance to shut up.”




1/30/12

1/25/12

“This constant fear: is it insanity or just ambition?”

Great theme:

“This constant fear: is it insanity or just ambition?”

- @alaindebotton

From obsessivecompulsive - makes sense

1/23/12

Shirtify: Existing Habits. Existing Habits.

The equation for great digital creative is pretty simple:

Existing Habit + Existing Desire = Idea

Example: Shirtify.

Listen to music + Connect with favorite artists = Your favorite artists send you t-shirts

Minimal barrier to entry. Simple to understand. Beautiful.

Now just make sure it is tied to your brand. If it has to be.

One Receipt: Photo Budgets

Here's an example of the power of being able to pull text from images. One Receipt records the information from all your receipts once you snap a photo of them. I wonder why Mint isn't doing this? Maybe they will buy these guys up - or at least I hope they do that rather then just rip off their good idea.

Gif: Panda

Gif: Panda:

Panda.....(Read...)

1/12/12

Best Moment of the Day: Diaries of Millionaries

I can't help to think this has been done before, but f it. This is brilliant. And there is no reason this shouldn't be #bestmomentoftheday with a site aggregating the results. Then turn it into a coffee table book. Then turn it into a yacht.


From obsessivecompulsive.

1/9/12

The Greatest Movie Ever Sold: Learning Sales

I watched The Greatest Movie Ever Sold over the weekend. In the documentary Morgan Spurlock explores advertising through transparently selling out/buying in. A few thoughts on it:

- The irony was too rich when Morgan started talking about how his creative freedom were being limited from working with a client. It is unfortunate he never made the connection between his own internal struggle with the creatives who work in the industry every day. It would have made for a poignant 10 minutes if he sat down with a creative to discuss how to handle these limitations.

- The film is truly successful at being objective, and what makes the film so interesting is whether Morgan is being objective because of his craft demands it or because of all the partnerships and their accompanying contracts.

- The partnership process Morgan takes on is realistic. He first needs to figure out what his "brand" stands for, and then needs to find brands what brands align with his brand. It is funny how we do this all the time and take it for granted that not everyone knows this process.


Because the entire movie is essentially Morgan learning how to market himself and his movie, it is a solid movie worth watching for anyone interested in a behind-the-scenes look at the advertising world.

1/7/12

Best Blogs Posts of 2011: Neil Does Your Homework

The best marketing/creative/strategy blog posts of 2011. If you read these you can get away with not reading anything for the rest of the year. They are that good.

1/1/12

The Myths of the Creative Worker: Evil 5 Second Breaks

Fast forward to the 25:55 mark of this presentation from Tony Shwartz. There he builds up to provide a startling scientific finding. Every time we go away from the task at hand - check email, Facebook, etc - "we are increasing the amount of time it will take to finish the task by 25%".

Every time.

I'm as guilty as anyone of this. While working I simultaneously open 5 browsers to jump around from one thing to another. I've always regarded it as a creative quirk. One of those characteristics of why I'm in the business of ideas.

But it is bullshit, and I'm much more of a realist than a romantic. The idea of not leaving work burned out is the holy grail I'm going to starting marching towards.

The first step is scheduling breaks rather than taking them at will. Wish me luck.




12/29/11

1x Run: Limited Edition Art

1x Run offers limited edition art for only a limited time. Similar to Amazon's Gold Box and Groupon, the limited quantities and time frames create excitement out of scarcity. It is also similar to Food Trucks who have used the same tactics to become a popular trend. The takeaway is people want the purchase process to be as unique as the product. The purchase story is starting to be recognized as a part of the product story.





12/28/11

"Out of stock": Aspirational Inventory

"Out of stock": "Sorry! The lifestyle you ordered is currently out of stock" says Banksy.

12/25/11

Art & Copy: It sure does look easy


"Any creative person is driven to prove something." 

If Art & Copy does one thing well, it is the portrayal of a Creative personality. There is a part of the film where they go right from lauding failure to the brutal assessment that nothing can be learned from failure. On one side Wieden, on the other side George Lois. Pick one.

The inherent conflict of a person who chooses this profession is clear: the work doesn't motivate you. The work will only let you down, as Goodby points out. The motivation has to come from inside you. 

Somewhere between the fear of not knowing where the next idea is coming from and the disbelief that you are actually getting paid to do this is an angry, little connoisseur who believes advertising could be better, and should be better.  

"We deserve some cynicism because we don't police ourselves."  

Maybe because we know it is hard. Or maybe because we know it should be easy.



12/19/11

Skateboard Sculptures

Skateboard Sculptures:

Skateboardart05

Japanese artist Haroshi creates unique three-dimensional sculptures out of recycled skateboard decks.


Skateboardart12


Layers of stacked wooden decks are transformed into sharks, body parts, fire hydrants, toys, fictional characters, and shoes.


Skateboardart16Skateboardart03Skateboardart09


Incredible. I need that apple. More pictures on Toxel. Thanks G!




11/30/11

Canada Tweets its War Dead: Discrupting Feeds

From Osocio Weblog:

Canada Tweets its war dead:

The Ottawa Citizen has taken an interesting approach to memorializing Canada’s war dead. Perhaps taking a cue from Israel’s tradition of annually naming all the people killed by Palestinian terror attacks, The Citizen has created a Twitter feed called ”We Are The Dead



image



The Citizen’s Glen McGregor set up a bot that accesses the Canadian Government’s Virtual War Memorial, which houses 119,531 records of Canadians killed at war (mostly in the 20th century). Once an hour, it randomly accesses a name, rank, posting and date of death and uploads it to Twitter.



“A quick calculation showed us that it will take more than 13 years for the bot to work through the list of war dead. We decided it was worth doing anyway,” says McGregor in his blog.



“We are the dead” is a line from the WWI poem ”In Flanders Fields” by Canadian physician and Lieutenant Colonel John McCrae”



Here is the stanza:



We are the Dead. Short days ago


We lived, felt dawn, saw sunset glow,


Loved and were loved, and now we lie,


In Flanders fields.




Author: Tom Megginson

Revenues and responsibility: Purpose Branding

From Influx Insights:

Revenues and responsibility:


Corporations are trying to work out their role in the world beyond revenues and profits.


It’s a story that’s been repeating itself for the last few decades with corporations flirting with corporate social responsibility.


In a world focused on short-term revenues and driving shareholder value, many companies have put CSR on the back-burner, but that looks set to change.


It looks there’s a re-emerging new school of thought that is about delivering revenues and responsibility- we see it with Coca-Cola, Unilever and others.


Here Pepsi’s CEO, Indra Nooyi explains in a Fortune interview how the company has gone one step beyond CSR to the new world of Performance with Purpose.



This new perspective seems to be happening right now for two reasons.


1. Global corporations are looking to source even more business from the developing world and it therefore pays to be a good citizen

2. This is a response to the backlash to big business and CEO’s as companies make a concerted effort to take a more human approach (consumers are demanding more accountability)


It will be interesting to see if this trend trickles down to mid-size and domestic companies, or remains something that only the enlightened global corporation engages in.

Marvin Gaye Illustration by Charles Williams

Marvin Gaye Illustration by Charles Williams:








More here.




//

11/29/11

A Complete Idiot's Guide to 2012: My Self-Improvement Reading

A few weeks back I had an idea while in the shower. It may have been the cleaning that made me think I should do some actual improving. Subjects like wine, proper grammar and buying a home weren't going to magically pop into my head like I was taking some kind of Limitless pill. And really how long could I keep pretending that House Hunters and Property Ladder were going to help me eventually buy a home.

The quick, usual doubt came in: I'm just too lazy. Not actually lazy, but I'm busy with a good job and trying to launch a business (check us out at UnionSt.us). Amongst the suds, I realized I needed a simple, idiot's guide (see what I did there?) to these subjects if I was ever going to get around to them. The idea formulated: every month in the new year I would read a different Complete Idiot's Guide. I investigated the cost and decided I was too cheap. Working in digital (and hence social) I figured I would give the old ask-for-something-free-through-twitter approach.

And lucky for me,


They contacted me after my tweet and offered to give me any 12 titles I wanted as long as I blog about the title after each month. A fair exchange, and I'm very grateful for their generosity.

The titles I chose:


Complete Idiots Guide to.... 

The Psychology of Happiness

Starting a Business

Total Nutrition 

Public Speaking

Positive Dog Training

Writing Well


Spices & Herbs

Motivational Leadership

Wine Basics

Meditation

Buying a Home

Grilling

I'm sure I'll touch on more of why I chose them as I begin reading, but for now my plan is to approach each book, and blog post, through a content and marketing lens. Content being the subject matter itself, and then how the subject matter can be applied to marketing. I'm excited to begin the process in January. Hope you follow, and thanks again to the good people over at Complete Idiot's Guide. 

11/6/11

'Two-Pizza' Teams: Interesting Look into Amazon

From Only Dead Fish:

'Two-Pizza' Teams:


Werner Vogels: Amazon and the Lean Cloud from HackFwd on Vimeo.


“Amazon is a technology company. We just happen to do retail”


So much insight in this fascinating talk from Werner Vogels, Amazon CTO, at the recent HackFwd event in Berlin. Werner essentially tells the story of how Amazon Web Services (their cloud infrastructure offering) came about but in doing so makes the point that many of the principles talked about around Lean Start-Up are ones that remain central to the way in which Amazon operates.


Scaling quickly had always been the key priority for Amazon, more of a priority than maintaining a coherent architecture, which led them to developing services based around APIs rather than direct database access. This in turn leant itself nicely to an organisational structure focused around small teams typically comprised of 8-10 people ('Two-Pizza' teams - the number of people who can be fed easily with two large pizzas). There are currently around 800 such teams in the business behind 800 different services which go to comprise the wider Amazon offering (calling the home page requires about 200-300 such services to construct the page for you). Teams of 8-10 people are able to stay in touch with what each of them are doing, whereas meetings would be required to do this for larger teams.


This decentralised structure has several major benefits. It is a structure that is built for speed. They can bring a new service or product to market in 10-15 days. But it also means that they inherently design for flexibility, for on-demand and, where appropriate, for automation. Processes are distilled into their simplest form because they have to be. It means that they can enable a culture of continuous innovation ("Amazon Web Services looks like a collection of 15 or 20 or 40 startups") and a relentless customer focus (benefits from additional scale are passed on to customers, innovation is focused on the things that don't change, those that will always be important to people). Amazon Web Services launches a continous stream of new products, each with minimal features sets. More features are launched only through close co-operation with cutomers.


At the recent Google Firestarters event, Mel Exon talked about how the new agency OS might be characterised by small, nimble, networked, task-based teams (as Nigel Bogle had put it "Big is a collection of smalls"). Despite building a huge business, Amazon have been able to retain the flexibility and adaptability of a start-up. In a world increasingly characterised by the need to respond to and design for on-demand, there's a lesson in that for all of us.



11/1/11

Google Reader's Moronic Move to Delete Shared Items

A day later and I'm still dumfounded by Google's idiotic removal of shared items from Google Reader. I have been a patron of Google Reader for years: keeping thousands of blog feeds, and sharing anything and everything I think might be useful to me in the future. Reader's ability to search the shared items made it easy to find curated information on any topic I was working on, and I showed off its functionality to students, co-workers and everyone else.

More so, I have been a Google guy for awhile: gmail, google docs, tried buzz, trying +, tried android and, heck, I even built a crappy site using Google sites. Looking back at that list, I'm starting to wonder why I'm such a big supporter of them.

Google Reader's move isn't just a dumb upgrade move, it is a dumb marketing move. The best way to grow a brand is to support your core advocates so they spread your brand through word of mouth. Unsexy as it is, word of mouth is king and will always be king for a brand.

Back to the current problem, Google allows you to export your shared items through a json file. What is a json file? I don't know. Should I? Maybe. Should an everyday user? Hell no. I'm left hoping for someone more tech savvy than me to come up with a solution, and that I'll find the solution by Googling.

There in lies the point. I will never stop using Google as a search engine because it is simply better, and Google has confused that with brand love. It is not. Usage does not equal advocacy. Bank of America can tell you that. Shell can tell you that. Company Google does not want. 

In the meantime, I've found a link that allows you to access your shared items so I will manually go through to star each one of the thousands of shared items. Star'ng isn't a solution though because I don't know what would stop Google from removing that some day. It may be time to switch to Evernote.

If you are in the same boat, there is a petition going around. Here's the link, or you can Google it...